Use of Ontology for Web Personalization Based on the Combination of Semantic Web Technologies and Usage Mining Techniques

During the past years the rapid and chaotic growth in the size and use of the World Wide Web continuously creates new great challenges and needs. Browsing can be improved and expedited by taking users' preferences in account, which results into personalization of web pages. In brief, web personalization can be defined as any action that customizes the information or services provided by a website to an individual user, or a set of users, based on knowledge acquired by their navigational behavior, recorded in the web site’s logs, in other words, its usage. Semantic Web Mining is combination of two areas. One is Semantic web and second is Web Mining. The Semantic Web can make mining much easier and Web Mining can build new structure of Web. To solve this problem ontology is used to represent domain model concepts of web service. The ontology instances are used to edit the content of the web and managing consistency on the web. These ontology instances are also used to provide content personalization on web.